In today's fast-moving world, digital transformation has profoundly changed the way we live and work. To continue to develop and remain competitive, companies need to adapt, in particular through the digitization of processes, or risk being ousted by the competition.
However, these days, very few companies make proper use of digital technology, despite the fact that it's a valuable tool and a good way of boosting performance. Calling in an agency specializing in digital transformation can be a great help.
5 degrés, an agency specializing in digital transformation in Paris, tells you a little more about it.
Do you have a digital transformation project?
The term "digital transformation" refers to the integration of new technologies into all corporate activities to simplify employees' work and improve performance. The digitization of processes is considerably changing the way companies work, enabling them to respond more effectively to consumer needs.
To remain competitive in an ever-changing market, companies need to adapt quickly. Most use digital to offer their prospects and customers relevant, up-to-date experiences through their website, social networks and apps.
Thanks to digital transformation, you can enrich your employees' experience by implementing innovative software and applications. This will enable your employees to communicate easily with each other, to plan their day and their tasks with ease. As a result, their quality of life at work is more pleasant, which will encourage them to remain loyal to their company, but above all, they will always be more efficient and motivated.
There's a lot of competition out there, and users have a lot of choice, which is why it's so important to offer innovative products and services to keep the competition at bay.
Offering different, high-performance experiences keeps customers and prospects coming back.
Digitalization can be used to improve your company's products or services, for example by using connected or voice-controlled devices.
Digital transformation also enables you to put in place an agile system that will enable you to adapt to rapid change, new customer needs and constant innovation.
Finally, digital transformation helps to digitize processes, streamline workflows and automate tasks, enabling companies to improve their productivity.
This step is crucial, because it's important to measure the degree of process automation within the company's internal organization, in order to determine how the company will manage this change.
This task can be complicated for companies that mobilize a large number of players over a short period of time. This can be detrimental to the company's overall efficiency, hence the importance of this diagnosis.
The aim is to define variables to personalize and dematerialize messages, create e-mail templates, organize reminders and define controls to ensure reliable information quality.
This step is also an opportunity to set up an online payment and digital signature process.
This is also the time to roll out the website to make it more efficient, and to develop an application if necessary.
Testing and measuring gains is a good way of involving and integrating employees in the digitalization project. This will avoid any unpleasant surprises and the destabilization of employees after this major change.
This last stage is crucial, as it involves first and foremost explaining the process to teams, so that they adopt it more readily. The aim is to demonstrate to them the benefits of a new digitization process in which their skills and performance are valued.
A digitalization process is based on strategic thinking, marketing positioning and differentiation criteria, and communication organization.
All teams within an organization are impacted by this process, which is conducted from a strategic angle where information and communication are essential elements of success.
Do you have a digital transformation project?
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